Following Nav N Go’s product diversification in 2009 when the company introduced wireless iGO Navigation solutions in addition to PND products, it also entered the automotive sector and secured initial deals with Tier 1 automotive suppliers in North America, Asia and Europe. By targeting automotive infotainment systems below $500 (the so called low-cost and ultra-low cost segment) the company now consolidates its leadership as white-label navigation provider in the automotive industry.

At the Telematics Detroit Conference and Exhibition on 8th and 9th June, Nav N Go showcases its latest premium product, iGO primo®, on various platforms including QNX. The product capabilities in connectivity, voice recognition and industry-leading visualization without additional GPU hardware are a compelling story. iGO primo® presents both the ultimate turnkey navigation product and a fully-customized SDK solution for low-cost and ultra-low cost automotive projects to over 1,200 conference delegates at the Detroit show.

„With in-dash navigation becoming mainstream not only in high-end cars but also in the A, B and C segments, iGO primo® is the most successful solution to date that enables industry players to considerably reduce the cost of built-in navigation,” says Tamás Vahl, CEO at Nav N Go. “Our combination of low hardware requirements, a mature and robust software engine and an extensive feature set focused on the future of navigation, make iGO primo® the most suitable solution for ULC projects. iGO primo® makes low-cost and ultra-low cost line-fit navigation REAL.”